MEDTRONIC - WORLD DIABETES DAY
Cyril is a triathlete who discovered his passion for the sport and pushing himself to the limits after being diagnosed with Type 1 Diabetes. In this film created for a leading medical technology company to mark World Diabetes Day, we explore the Swiss Alps with Cyril as he talks about setting and overcoming his own challenges.
Out of all the patients we interviewed at the planning stage, Cyril’s story jumped out to us for how unique and inspiring it was. With the backdrop of the breathtaking Swiss landscape, we had the opportunity to tell a moving story. From mountaintops to glacial lakes, we put all our skills to use to capture this story in all its glory. We were also lucky enough to secure rare a set of Cooke Xtal Anamorphics, the same set used on the original Star Wars trilogy, and La La Land.
This campaign ran globally, and was translated to 12 different languages, with accompanying cutdown assets to be used across social media. In total, the campaign has generated over 1M impressions.
MEDTRONIC - WORLD DIABETES DAY
Cyril is a triathlete who discovered his passion for the sport and pushing himself to the limits after being diagnosed with Type 1 Diabetes. In this film created for a leading medical technology company to mark World Diabetes Day, we explore the Swiss Alps with Cyril as he talks about setting and overcoming his own challenges.
Out of all the patients we interviewed at the planning stage, Cyril’s story jumped out to us for how unique and inspiring it was. With the backdrop of the breathtaking Swiss landscape, we had the opportunity to tell a moving story. From mountaintops to glacial lakes, we put all our skills to use to capture this story in all its glory. We were also lucky enough to secure rare a set of Cooke Xtal Anamorphics, the same set used on the original Star Wars trilogy, and La La Land.
This campaign ran globally, and was translated to 12 different languages, with accompanying cutdown assets to be used across social media. In total, the campaign has generated over 1M impressions.
MEDTRONIC - WORLD DIABETES DAY
Cyril is a triathlete who discovered his passion for the sport and pushing himself to the limits after being diagnosed with Type 1 Diabetes. In this film created for a leading medical technology company to mark World Diabetes Day, we explore the Swiss Alps with Cyril as he talks about setting and overcoming his own challenges.
Out of all the patients we interviewed at the planning stage, Cyril’s story jumped out to us for how unique and inspiring it was. With the backdrop of the breathtaking Swiss landscape, we had the opportunity to tell a moving story. From mountaintops to glacial lakes, we put all our skills to use to capture this story in all its glory. We were also lucky enough to secure rare a set of Cooke Xtal Anamorphics, the same set used on the original Star Wars trilogy, and La La Land.
This campaign ran globally, and was translated to 12 different languages, with accompanying cutdown assets to be used across social media. In total, the campaign has generated over 1M impressions.
CLIENT
Medtronic
ROLE
Concept, Direction, Cinematography, Post, Music
AGENCY
Campfire
CLIENT
Medtronic
ROLE
Concept, Direction, Cinematography, Post, Music
AGENCY
Campfire
Passionate about your story.
Passionate about your story.